Marketing, B.S.

Degree Awarded: Bachelor of Science

The marketing major is designed to give students exposure to specific areas of marketing not addressed by the broader based business administration major. The program builds on a foundation of business courses with a set of courses covering topics such as marketing research, advertising, public relations, consumer behavior and social and digital media marketing.

Requirements for the Major:

53-56 semester credits including:

AC 101 - Accounting Principles I Semester Hour(s): 3
AC 102 - Accounting Principles II Semester Hour(s): 3
BA 201 - Business Communication Semester Hour(s): 3
BA 400 - Senior Seminar Semester Hour(s): 3
CI 101 - Computers and Information Processing Semester Hour(s): 3
CI 341 - Management Information Systems Semester Hour(s): 3
EC 202 - Principles of Microeconomics Semester Hour(s): 3
FN 320 - Corporation Finance Semester Hour(s): 3
CJ 315 - Business Law I Semester Hour(s): 3
MK 203 - Marketing Principles Semester Hour(s): 3
MK 301 - Social and Digital Media Marketing Semester Hour(s): 3
MK 317 - Marketing Management Semester Hour(s): 3
MK 334 - Consumer Behavior Semester Hour(s): 3
MK 335 - Marketing Research Semester Hour(s): 3
MK 394 - Advertising and Public Relations Semester Hour(s): 3
MN 200 - Introduction to Management Semester Hour(s): 3
MN 215 - Business Statistics Semester Hour(s): 3
MN 250 - Internship in Management Semester Hour(s): 1-5
MK 350 - Internship in Marketing Semester Hour(s): 1-5

Suggested electives:

MK 170 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 179 - Special Topics in Marketing Semester Hour(s): 2-4 OR
MK 270 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 279 - Special Topics in Marketing Semester Hour(s): 2-4 OR
MK 370 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 379 - Special Topics in Marketing Semester Hour(s): 2-4