Jun 03, 2025

2024-2025 Catalog

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2024-2025 Catalog

Advertising, Public Relations and Digital Media, B.S.

Degree Awarded: Bachelor of Science

This major is an interdisciplinary program that equips students with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences. The program integrates visual, oral and written communication skills allowing graduates to create, promote and advance the strategic visions of organizations. Students choose from three concentration areas: Advertising, Public Relations or Digital Media.

Requirements for the Major:

50-52 semester credits including:

AC 101 - Accounting Principles I Semester Hour(s): 3
AT 207 - Digital Photography and Imaging Semester Hour(s): 3
AT 225 - Introduction to Graphic Communications I Semester Hour(s): 3
EC 201 - Principles of Macroeconomics Semester Hour(s): 3
EC 202 - Principles of Microeconomics Semester Hour(s): 3
MK 203 - Marketing Principles Semester Hour(s): 3
MK 317 - Marketing Management Semester Hour(s): 3
MK 394 - Advertising and Public Relations Semester Hour(s): 3
MN 200 - Introduction to Management Semester Hour(s): 3
BA 201 - Business Communication Semester Hour(s): 3 OR
CM 202 - Business Communication Semester Hour(s): 3

Advertising, PR & Digital Media group 1

Three semester credits from the following:

MN 215 - Business Statistics Semester Hour(s): 3
MT 207 - Probability and Statistics Semester Hour(s): 3

Plus a concentration area:

Advertising Concentration

17-19 semester credits including:

CM 400 - Senior Seminar in Communication Semester Hour(s): 3
CM 250 - Internship in Communication Semester Hour(s): 1-5 AND
CM 350 - Internship in Communication Semester Hour(s): 1-5 AND
CM 450 - Internship in Communication Semester Hour(s): 1-5 OR
MK 250 - Internship in Marketing Semester Hour(s): 1-5 AND
MK 350 - Internship in Marketing Semester Hour(s): 1-5

Advertising Concentration Group 1

12 semester credits from the following:

AT 226 - Introduction to Graphic Communications II Semester Hour(s): 3
CM 215 - Interpersonal Communication Semester Hour(s): 3
CM 241 - Mass Media Semester Hour(s): 3
MK 334 - Consumer Behavior Semester Hour(s): 3
MK 335 - Marketing Research Semester Hour(s): 3

Public Relations Concentration

17-19 semester credits including:

CM 250 - Internship in Communication Semester Hour(s): 1-5 AND
CM 350 - Internship in Communication Semester Hour(s): 1-5 AND
CM 450 - Internship in Communication Semester Hour(s): 1-5
CM 400 - Senior Seminar in Communication Semester Hour(s): 3

Public Relations Group 1

12 semester credits from the following:

CM 215 - Interpersonal Communication Semester Hour(s): 3
CM 220 - Small Group Communication Semester Hour(s): 3
CM 304 - Advanced Public Speaking Semester Hour(s): 3
CM 320 - Principles of Public Relations Semester Hour(s): 3
ET 221 - Techniques of Persuading, Selling and Negotiating Semester Hour(s): 3

Digital Media Concentration

17-19 semester credits including:

Digital Media Group 1

Three semester credits from the following:

AT 404 - Senior Project in Visual Art Semester Hour(s): 4 OR
FA 404 - Fine Arts Senior Project Semester Hour(s): 3
AT 250 - Internship in Visual Art Semester Hour(s): 1-5 AND
AT 350 - Internship in Visual Art Semester Hour(s): 1-5 OR
FA 250 - Internship in Fine Arts Semester Hour(s): 1-5 AND
FA 350 - Internship in Fine Arts Semester Hour(s): 1-5

Digital Media Group 2

12 semester credits from the following:

AT 102 - Two-Dimensional Design Semester Hour(s): 3
AT 103 - Three-Dimensional Design Semester Hour(s): 3
AT 230 - Animation Semester Hour(s): 3 *
AT 231 - Video Editing and Compositing Semester Hour(s): 3 *
AT 330 - Web and Interactive Art Semester Hour(s): 3 *

Additional Information

* Contact the Dean of Arts, Humanities and Social Sciences for appropriate substitutions.

Recommended Electives

Recommended electives for those pursuing the Advertising or Public Relations tracks:

CJ 315 - Business Law I Semester Hour(s): 3
FN 320 - Corporation Finance Semester Hour(s): 3
PO 110 - American National Government Semester Hour(s): 3