MK 317 - Marketing Management

Semester Hour(s): 3
Semester(s) Offered: Fall and Spring
Pre-Requisite(s): MK 203, MT 108 or MT 109
An application of basic marketing theories and principles, this course focuses on the decision-making aspects of marketing management. Emphasis is on the critical analysis and solution of marketing problems. Students analyze marketing cases and develop a marketing plan for a product or organization.