Marketing, B.S.

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Degree Awarded: Bachelor of Science

The marketing major is designed to give students exposure to specific areas of marketing not addressed by the broader based business administration major. The program builds on a foundation of business courses with a set of courses covering topics such as marketing research, advertising, public relations, consumer behavior and international marketing.

(Program accredited by the International Assembly for Collegiate Business Education)

Requirements for the Major:

54- 57 semester credits including:

AC 101 - Accounting Principles I Semester Hour(s): 3
AC 102 - Accounting Principles II Semester Hour(s): 3
BA 324 - International Business Semester Hour(s): 3
BA 400 - Senior Seminar Semester Hour(s): 4
CI 101 - Computers and Information Processing Semester Hour(s): 3
CI 341 - Management Information Systems Semester Hour(s): 3
EC 202 - Microeconomics Semester Hour(s): 3
FN 320 - Corporation Finance Semester Hour(s): 3
CJ 315 - Business Law I Semester Hour(s): 3
MK 203 - Marketing Principles Semester Hour(s): 3
MK 301 - Social and Digital Media Marketing Semester Hour(s): 3
MK 317 - Marketing Management Semester Hour(s): 3
MK 334 - Consumer Behavior Semester Hour(s): 3
MK 335 - Marketing Research Semester Hour(s): 3
MK 394 - Advertising and Public Relations Semester Hour(s): 3
MN 200 - Introduction to Management Semester Hour(s): 3
MN 215 - Business Statistics Semester Hour(s): 3
MN 250 - Internship in Management Semester Hour(s): 1-5
MK 350 - Internship in Marketing Semester Hour(s): 1-5

Suggested electives:

MK 170 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 179 - Special Topics in Marketing Semester Hour(s): 2-4 OR
MK 270 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 279 - Special Topics in Marketing Semester Hour(s): 2-4 OR
MK 370 - Special Topics in Marketing Semester Hour(s): 2-4 - MK 379 - Special Topics in Marketing Semester Hour(s): 2-4
MK 260 - Individual Investigation in Marketing Semester Hour(s): 2-5 OR
MK 360 - Individual Investigation in Marketing Semester Hour(s): 2-5 OR
MK 460 - Individual Investigation in Marketing Semester Hour(s): 2-5