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Jan 15, 2025
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2023-2024 Catalog
Advertising, Public Relations and Digital Media, B.S.
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Degree Awarded: Bachelor of Science
This major is an interdisciplinary program that equips students with the skills and knowledge to establish and build relationships between businesses/organizations and their target audiences. The program integrates visual, oral and written communication skills allowing graduates to create, promote and advance the strategic visions of organizations. Students choose from three concentration areas: Advertising, Public Relations or Digital Media.
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Requirements for the Major:
50-52 semester credits including:
Advertising, PR & Digital Media group 1
Three semester credits from the following:
Plus a concentration area:
Advertising Concentration
17-19 semester credits including:
Advertising Concentration Group 1
12 semester credits from the following:
Public Relations Concentration
17-19 semester credits including:
Public Relations Group 1
12 semester credits from the following:
Digital Media Concentration
17-19 semester credits including:
Digital Media Group 1
Three semester credits from the following:
Digital Media Group 2
12 semester credits from the following:
- AT 102 - Design Semester Hour(s): 3
- AT 103 - Dimensional Design Semester Hour(s): 3
- AT 230 - Animation Semester Hour(s): 3 *
- AT 231 - Video Editing and Compositing Semester Hour(s): 3 *
- AT 330 - Web and Interactive Art Semester Hour(s): 3 *
Additional Information
* Contact the Dean of Arts, Humanities and Social Sciences for appropriate substitutions.
Recommended Electives
Recommended electives for those pursuing the Advertising or Public Relations tracks:
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