CM 320 - Principles of Public Relations

Semester Hour(s): 3
Semester(s) Offered: Spring odd years
This course offers an overview of basic public relations (PR) concepts and techniques used by business, government and non-profit organizations. Students will read about and discuss various theories, strategies and techniques of public relations including, but not limited to, issues management, image management, employee communications, community relations, media relations and crisis communications. Students will also experiment with public relations and communication skills such as planning selectively targeted messages, learning various PR writing styles, working with reporters and staging special events.