CM 311 - Persuasion

Semester Hour(s): 3
Semester(s) Offered: Spring odd 4th years
Pre-Requisite(s): CM 105
An exploration of basic principles that explain the effect and effectiveness of the arts of persuasion currently practiced in American Society. Class discussions will explore incidents leading to the discovery of principles and theories that explain them with emphasis on issues concerning the ethical character of persuasion in contemporary life.