MK 335 - Marketing Research

Semester Hour(s): 3
Semester(s) Offered: Every 3rd semester
Pre-Requisite(s): MK 203, MN 215
This course is designed to give students both a theoretical and a practical foundation in marketing research. The focus of the course is the research design process: objectives, design, methods, analyzing results, reporting and budget. Students design a major research study for a product or a company.